The Sony Design Philosophy is to “Create New Standards”. Through the power of design, we envision new paradigms, give meaning to ideas, and engage globally — a process that resonates with a diversity of values, bringing new standards into being. Through the power of design, we envision new paradigms, give meaning to ideas, and engage globally — a process that resonates with a diversity of values, bringing new standards into being. As we continue to explore the limitless possibilities of design, we will work to create new value standards with people across the globe